13.6.12 at 16:17
The concept of the Airport Book Swap is one of many ideas introduced by the Quality Hunters and chosen by Helsinki Airport and Finnair for implementation.
The Quality Hunters are eight members of the public who were recruited by Helsinki Airport and Finnair to travel the world and provide recommendations for enhancing the travel experience.
The Airport Book Swap is just one of a total of 260 ideas conceived by the Quality Hunters and their large international community of online followers. The community has been heavily involved in developing the book swapping concept leading up to today's launch.